Billabong

Billabong

Billabong was founded on Australia's Gold Coast in 1973 by surfer and surfboard shaper Gordon Merchant and his partner. The business found immediate traction, with surfers drawn to the superior functionality of the Billabong boardshorts. In the 1990s, the company followed its core customers into other boardsports markets, including skate and snow, where it replicated its proven business model.

  • Website: billabong.com
  • Wikipedia: Billabong

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