Bitch Skateboards

Bitch Skateboards

In 1993, Sal Rocco Jr.(Steve's brother) and his wife Kim started Bitch Skateboards after several riders defected from World, Plan B, Blind and 101 to start Girl. Bitch directly attacked Girl and it's riders through various graphics and ad campaigns. Although Bitch was backed by World, where Sal Rocco Jr. ran the shipping department, the brand quickly self destructed and was licensed to a Japanese firm. Today the Bitch name and logo can be found in Japan on everything from shoes to boogie boards and everything in-between.

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