Black Label Skateboards

Black Label Skateboards

Black Label Skateboards was founded by John Lucero on the same punk rock principles and "Never be bought, never be sold" tagline it operates under today. Through Lucero's artwork and a motley collection of riders, Black Label has become one of skateboarding's longest running and most iconic brands. Black Label has also spawned a few sub-divisions over the years in the defunct Sixgun and their current veterans division Emergency.

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