Bullet was started out of NHS in the mid 1980s as a skateboard deck company. But it wasn't until Bullet introduced a line of wheels under the Santa Cruz banner of Speed Wheels that the brand really began to find it's stride. Bullet Wheels became wildly popular and boasted a team of heavy hitters including Steve Alba, Jason Jessee, Rick "Spidey" Demontrond, Jeff Grosso, Steve Godoy, Eddie "El Gato" Elguera, Corey O'Brien, Ken Fillion and Dave Donalson. Today, Bullet is the manufacturer of price point decks, trucks, wheels, hardware and safety gear.

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