Fresh Jive

Fresh Jive

"Freshjive was founded in 1989, originally intended to reflect the varied influences of my California lifestyle. The company became known as one of the originators of streetwear culture, both innovating and experimenting with progressive style and marketing, never afraid of doing the unexpected. In later years, a dissolution with the facade of street style and fashion in general lead the company into commercial statements about politics and the culture at large, culminating with an abrupt action against branded culture." - Rick Klotz

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