G-Shock is a sports and lifestyle division of Casio Watches which specializes in manufacturing some of the toughest, most shock resistant watches on the market. G-Shock first started aggressively marketing towards skateboarders around 1998 with the introduction of team riders and a Eric Koston signature watch. Today, G-Shock still sponsors skateboarders Pedro Barros and Stevie Williams among their group of athletes and produces collaboration watches with some of skateboarding's top brands.

  • Website: gshock.com
  • Wikipedia: G-Shock

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