Gotcha was founded in 1978 by pro surfer Michael Tomson and Joel Cooper out of a garage in Laguna Beach, California. The brand started out selling swim trunks but struck retail gold in the early 1980s with the introduction of their longer Bermuda-style shorts in a range of neon colors and wild prints. Gotcha became the industry leader for much of the 1980s, and was the first brand to introduce year-round surf lifestyle apparel, developing the collection into jeans, jackets and accessories.

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