Ice Cream Shoes

Ice Cream Shoes

In 2005, Pharrell Williams of The Neptunes, along with his manager partnered with Japanese fashion icon Nigo of A Bathing Ape/BAPE to launch Ice Cream Shoes and Billionaire Boys Club Apparel. Ice Cream shoes and apparel were produced through Reebok and marketed as more of a luxury brand with distribution in finer footwear and apparel boutiques worldwide. The Ice Cream skate team included Terry Kennedy, Jacob Walder, Cato Williams, Jimmy Gorecki and Kevin Booker, but the brand booted it's team in the later 2000s.

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