Life's A Beach

Life's A Beach

Life's a Beach was a clothing brand from the 1980s which was inspired by the surf and skate communities of the time, producing lots of loud prints and graphics. A few Life's a Beach team riders included Mark Gonzales, Bill Danforth, Ron Allen, Dave Crabb, Jamie Mosberg and Mike Vallely. In 1988, Life's a Beach introduced a sub-division deck brand under the name B.B.C., which was a acronym for Bad Boy Club.

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